Dr. Bob Copywriter
Hi! I’m Bob Roth (AKA Robert Roth, PhD). My work, as a freelance copywriter, is dedicated to making life better for people, animals and our planet.
My copywriting is informed and empowered by 40 years of business development, marketing, and copywriting experience which has generated several hundred million dollars in equity value for corporations. And my nonprofit work touched more than 100 million people and more than $40 million in nonprofit donations.
Then, I Tried to Retire
Following my “official” career, I tried to retire, but immediately suffered an almost terminal case of BOREDOM. In response, I jumped back into doing the work that I truly love . . . as a freelance copywriter.
My Business Experience
During my “official” career, I did extensive development, marketing and copywriting work for both for-profit and nonprofit organizations. In the for-profit sector, I was honored to serve as:
- Co-Founder, President, COO and CMO for the Grand Canyon Railway
- V.P. Marketing for Del E. Webb Recreational Properties
- V.P. Marketing for Radisson Hotels
- National Advertising Director for The Holiday Inns System
In the nonprofit sector, I enjoyed the privilege of serving the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, the Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Propel Philanthropy, Sedona Chamber of Commerce, the Navajo Nation, and Utah Navajo Industries.
My Approach to Copywriting
My approach to freelance copywriting focuses on helping my clients:
- Deeply understand their target audience’s wants and needs,
- Clearly articulating the benefits of their products and services and why those products and services are better than those offered by competitors,
- Reducing the cost, and improving the financial return on their copywriting investments.
Read more about my Copywriting Services, my favorite Marketing Campaigns, and check out my Copywriting Portfolio.
And, please do Contact Me if your organization needs a little (or maybe a lot of) support from an exceptional, and affordable, freelance copywriter.
