Dr. Bob Copywriter
Hi! I’m Bob Roth (AKA Robert Roth, PhD), Marketing Copywriter.
My freelance copywriting is informed and empowered by a 40 year “official” career as a business strategist, marketing guru and prolific copywriter. During that “official” career my work generated several hundred million dollars in equity value for corporations. And my nonprofit work touched more than 100 million people and raised more than $40 million in sponsorships and donations.
My “Official” Career
During my “official” career, I did extensive business development, marketing and copywriting work for both for-profit and nonprofit organizations. In the for-profit sector, I was honored to serve as:
- Co-Founder, President, COO and CMO for the Grand Canyon Railway
- V.P. Marketing for Del E. Webb Recreational Properties
- V.P. Marketing for Radisson Hotels
- National Advertising Director for The Holiday Inns System
In the nonprofit sector, I enjoyed the privilege of serving the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, the Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Propel Philanthropy, Sedona Chamber of Commerce, the Navajo Nation, and Utah Navajo Industries.
My Failed Attempt At Retirement
Following my “official” career, I tried to retire . . . but immediately suffered an almost terminal case of BOREDOM. In response, I jumped back into doing the work that I truly love . . . marketing copywriting.
And, Finally, You Might Want To
Know What Elephants Know
It may seem a bit odd to end my home page with a note about what elephants know about copywriters. But, I am doing that because it shares a very important story. Before you hire any copywriter, you really should Check It Out!
Contact Me
Please do Contact Me if your organization needs a little (or maybe a lot of) support from an exceptional, and affordable, marketing copywriter.
