Dr. Bob’s Bio

Thank you for checking out my Bio. I’m Bob Roth (AKA Robert Roth, PhD), marketing copywriter.

I provide copywriting services for innovative for-profit and nonprofit organizations. 

During my “official” marketing and copywriting career, my work generated several hundred million dollars in equity value for for-profit businesses. And my nonprofit work touched more than 100 million people and raised more than $40 million.

Following my “official” career, I tried to retire . . . but immediately suffered from  almost TERMINAL BOREDOM.  So, today I am back doing the work that I truly love . . . marketing copywriting.

For-Profit Marketing Experience

In the for-profit sector, I have been honored to serve as:

• Co-Developer, President and COO – Grand Canyon Railway

  Our team created this tourist destination and living museum as a highly successful for-profit business. We raised more than $18 million and restored historic steam train service to the South Rim of the Grand Canyon.

• Vice President Marketing – Del Webb Recreational Properties

  I implemented marketing strategies that increased the value of Del Webb’s Lake Powell assets from $20 million to more than $70 million. 

• Vice President Marketing – Radisson Hotels

  My team created the original Radisson brand which positioned the company for growth from 30 to more than 1,000 properties.

• Director of National Advertising – Holiday Inns

  I was proud to be a member of a turn around team that transformed an under-performing chain of roadside motor inns into an international hospitality leader.

Nonprofit Marketing Experience

In the nonprofit sector, I have been honored to serve a number of exceptional nonprofit and government organizations including the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Propel Philanthropy, Sedona Chamber of Commerce, the Navajo Nation and Utah Navajo Industries.